With more than 75 restaurants situated in eight American states, the Sweetgreen chain of salad restaurants has become a popular “go-to” spot for people of all ages. While the Sweetgreen corporate headquarters is now located in Culver City, California, an interesting article from the Wharton School of the University of Pennsylvania tells of how the chain was started in Washington D.C.
Back in 2007, when Nathaniel Ru and two of his fellow seniors at Georgetown University discovered a lack of fun and healthy places to eat in the D.C. area, they took a big chance and opened their own eatery. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
The three students had found a 560 square-foot tavern in the heart of the city’s downtown area, but the landlord of the tavern was less-than-impressed with the college students’ business plan. After calling her repeatedly, the landlord finally agreed to give the students’ concept a chance, creating the start of Sweetgreen.
From the beginning, the Sweetgreen chain has placed an emphasis on providing fresh and flavorful foods that are largely purchased from local vendors and farmers.
The Sweetgreen stores are marketed by the company as more than just places to purchase and eat food. The stores have become a lifestyle brand, and are connected to the communities where they are located.
As a co-founder and co-CEO of Sweetgreen, Nathaniel Ru consistently demonstrates his commitment to providing high quality, fresh and delicious foods to the dining public. With a BS in Finance from Georgetown University, Mr. Ru has helped to implement innovative business strategies that further position Sweetgreen as a lifestyle brand.
An interesting business philosophy that Nathaniel Ru maintains is to make sure that any endeavor that one enters into is bigger than themselves.
Mr. Ru says that such a philosophy allows the business the time needed to work out any problems that may exist, so it can be able to last over the long haul. One interesting policy in place at Sweetgreen is that the co-CEOs still periodically work in some of the company stores.
From small personal touches such as offering umbrellas and bicycle seat covers for when it rains, to co-organizing a large food and music festival, Nathaniel Ru consistently strives provide consumers with great products and top-rate service.