Nathaniel Ru is the Chief Executive Officer (CEO) and co-founder of Locavore Salad, which is a restaurant chain known as Sweetgreen. Locavore is in the care and control of Nathaniel Ru, Nicolas Jammet and Neman Jonathan.
They all met while studying at Georgetown University and after they discovered that there was an opportunity in the healthy restaurant market, they all panned for a fundraising that helped them open Sweetgreen.
They collected a total of three hundred and fifty thousand dollars from their families and friends. This served as a capital to start their great and living restaurant some three months later after they graduated from Georgetown University. Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
After some time, Momofuku and Danny Meyer were attracted to venture into the business. For them, they were running Shake Shack’s, but immediately Sweetgreen was set to operate, they had to collaborate and join hands together for a greater profit.
Today the business works together with more than 250 farms in food provision in more than 100 locations throughout the country. Sweetgreen has attracted many people’s attention by providing casual salad that people are lining for on a regular basis.
Sweetgreen has developed to greater heights as a result of offering the best services and quality casual salad to their customers. It has opened more than ten branches that offer fast quality and delicious lunch to customers. Customers have been caught saying that Sweetgreen came to save and serve their appetite and it is their best option.
Most of them say Sweetgreen magic is offering healthy food that is always tasty and with reasonable price. They always prefer Sweetgreen, unlike other lunch salads where you feel hungry 45 minutes later. They have compared salads from other outlets but remained to love salad from Sweetgreen. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
The idea started in 2007 in Washington DC, but later the chain has grown to more than 40 sites in California and New York. Their shops are widely spread in Chicago and Boston indicating that they are growing and giving their best.
Sweetgreen has challenged many directors from other companies and therefore served as a challenge for them.
Many investors have always believed in starting at the scratching and developing themselves to greater heights.
Nathaniel Ru is one smart man who knows how to time store opening, which is simply real estate strategy of Sweetgreen. He further advises that how one enters the market is key to their delivery and success.