Currently, Lori Senecal serves as the Global Chief Executive Officer of Crispin Porter + Bogusky (CP+B). Lori Senecal is responsible for overseeing the coordination of the nine global offices of the company. She is additionally responsible for the growth as well as the expansion of firm and adds to the increasingly continuous international development of CP+B. Since 2015, when Lori joined the corporation, she has managed to influence the culture and business undertakings of the firm positively. Lori has managed to create a global agency, which is agile, collaborative, inventive and up to date with reliable and consistency local market flair. By leveraging her experience and leadership skills, the firm has expanded and developed in all dimensions.
Lori Senecal is largely attributed to the naming of CP+B as the Creativity Innovators of the Year. In the Agency Executives to Watch in 2016, Lori Senecal was among those recognized by the Advertising Age. Prior to joining the CP+B, Lori Senecal worked with MDC Partner Network as the Chief Executive Officer. She was largely responsible for masterminding the strategic goal of the firm while still deepening the enterprise’s unique model. Lori Senecal is a team builder, and she closely worked with her associates and the company’s partners to further develop and expand the firm. Before moving to MDC Partner Network, Lori Senecal worked at kbs+ where she was the Chairperson and CEO of the enterprise.
Lori Senecal’s extensive leadership capabilities and experience enabled her to grow the kbs+’s domestic agency from 250 people to more than 900 people. Lori Senecal facilitated the recognition of kbs+ by Advertising Age as among the Standout Agencies. Under Lori’s tenure, kbs+ was also recognized by Crain as among the Best Places to Work in New York City. At McCann Erickson, Lori Senecal served as the President at the firm’s Flagship New York Office before moving to kbs+. At McCann Worldgroup, Lori Senecal also worked as the Global Chief Innovation Officer where she led to substantial contributions and changes. Senecal also serves as a member of the Board of Directors of Ad Council where she is actively involved in making strategic decisions as well as coming up with strategic plans.